From Soil to Supply Chain: How Off-Highway Tech Is Transforming Farming
In this edition of my agriculture digital transformation blog series, we’ll be exploring the evolving world of Off-Highway operations As autonomous tractors and AI-driven agronomy quietly reshape the agricultural landscape, the sector is undergoing a profound digital transformation - moving from seasonal, transactional equipment use to continuous, data-enabled partnerships between farmers and manufacturers. Automation, connectivity, and analytics are now embedded across the value chain: from self-driving harvesters and drone-guided crop monitoring to predictive maintenance and mobile diagnostics. These technologies not only enhance productivity and safety but also generate actionable insights that inform seed selection, irrigation, and yield optimization. The result is a smarter, more resilient farming ecosystem where digital tools empower farmers to make real-time decisions, manufacturers to deliver tailored services, and the entire sector to adapt to climate pressures, labor shifts...